Segment · 23 labels

Quiet Luxury

Logo-free connoisseur labels where the fabric is the flex. The 23 quiet luxury labels in this edition average 8.5/10 for quality with typically premium prices. The Row, Brunello Cucinelli and Loro Piana set the tone.

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Labels

23

Avg quality

8.5

Median price

$$$$$

All labels in this group

The Row

ultra-minimal luxury RTW

Quiet Luxury · United States

Quality

10.0

Price

$$$$$

Design

9.5 of 10

Reputation

10 of 10

Brunello Cucinelli

relaxed tailoring and cashmere

Quiet Luxury · Italy

Quality

10.0

Price

$$$$$

Design

8 of 10

Reputation

10 of 10

Loro Piana

cashmere, knitwear, and outerwear

Quiet Luxury · Italy

Quality

10.0

Price

$$$$$

Design

8 of 10

Reputation

10 of 10

Zegna

luxury tailoring and knitwear

Quiet Luxury · Italy

Quality

10.0

Price

$$$$$$

Design

8.5 of 10

Reputation

9 of 10

Akris

quiet Swiss tailoring

Quiet Luxury · Switzerland

Quality

10.0

Price

$$$$$

Design

8 of 10

Reputation

8 of 10

Gabriela Hearst

luxury knitwear and tailoring

Quiet Luxury · United States

Quality

9.5

Price

$$$$$$

Design

8 of 10

Reputation

8 of 10

Lemaire

soft minimalist tailoring

Quiet Luxury · France

Quality

9.0

Price

$$$$$

Design

9.5 of 10

Reputation

9.5 of 10

Jil Sander

strict minimalist RTW

Quiet Luxury · Germany

Quality

9.0

Price

$$$$$$

Design

9 of 10

Reputation

9 of 10

Max Mara

iconic coats and polished RTW

Quiet Luxury · Italy

Quality

9.0

Price

$$$$$$

Design

8 of 10

Reputation

9 of 10

Lisa Yang

luxury cashmere

Quiet Luxury · Sweden

Quality

9.0

Price

$$$$$

Design

7 of 10

Reputation

7 of 10

Khaite

modern knitwear and denim

Quiet Luxury · United States

Quality

8.5

Price

$$$$$$

Design

9 of 10

Reputation

9 of 10

Toteme

Scandi minimal wardrobe staples

Quiet Luxury · Sweden

Quality

8.0

Price

$$$$$

Design

8.5 of 10

Reputation

8 of 10

Rohe

quiet Dutch tailoring

Quiet Luxury · Netherlands

Quality

8.0

Price

$$$$$

Design

8 of 10

Reputation

7 of 10

Studio Nicholson

boxy modern essentials

Quiet Luxury · United Kingdom

Quality

8.0

Price

$$$$$$

Design

8 of 10

Reputation

7 of 10

TOVE

draped dresses and separates

Quiet Luxury · United Kingdom

Quality

8.0

Price

$$$$$

Design

8 of 10

Reputation

7 of 10

Joseph

refined separates and tailoring

Quiet Luxury · United Kingdom

Quality

8.0

Price

$$$$$

Design

7 of 10

Reputation

7 of 10

Nili Lotan

elevated essentials and denim

Quiet Luxury · United States

Quality

8.0

Price

$$$$$

Design

7 of 10

Reputation

7 of 10

Wardrobe.NYC

capsule wardrobe tailoring

Quiet Luxury · United States

Quality

8.0

Price

$$$$$

Design

7 of 10

Reputation

7 of 10

House of Dagmar

Scandi tailoring and knits

Quiet Luxury · Sweden

Quality

8.0

Price

$$$$$$

Design

7 of 10

Reputation

6 of 10

By Malene Birger

Scandi polished essentials

Quiet Luxury · Denmark

Quality

7.5

Price

$$$$$$

Design

7 of 10

Reputation

7 of 10

St. Agni

minimal contemporary tailoring

Quiet Luxury · Australia

Quality

7.0

Price

$$$$$$

Design

7 of 10

Reputation

6 of 10

Theory

office-ready minimalist basics

Quiet Luxury · United States

Quality

7.0

Price

$$$$$

Design

6 of 10

Reputation

7 of 10

Vince

elevated California basics

Quiet Luxury · United States

Quality

6.5

Price

$$$$$

Design

6 of 10

Reputation

6 of 10

Other segments

Scores are editorial judgments — how we score.